Writing fatigue. I’ve been there. You’ve hit a block, don’t know where to start, and it seems like writing a book is a lost dream.
Here’s the thing, a book is a powerful tool for an entrepreneur, influencer, coach, or anyone trying to build credibility and expertise. And writing a book does more than establish your expertise in your market. Publishing a book can also exponentially expand your audience.
It’s also the single best way to get the attention of mainstream press outlets, influential bloggers and podcasters, and to land paid speaking engagements. There’s virtually no downside to writing a book.
Except for the actual writing of it.
If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.
This is the easiest option for anyone who already creates content. Make use of the hundreds or even thousands of pages of content/speeches/videos you’ve already created. If you do, there is almost no additional writing involved. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.
And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere.
Nina Amir wrote a book about using a blog to create a manuscript, and I highly recommend that bloggers who want to publish a book read it.
Use Private Label Content
Not enough content to repurpose? No problem. Some companies specialize in creating content you are allowed to license and use as your own.
It’s called private label rights content, or PLR, and (depending on who you buy from) it’s high-quality, well-researched content that makes the perfect jumping-off point for your next book.
Two things you need to know about PLR:
First, because it’s sold to more than one person, you must edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you need to ADD to it. Finally, you should never use it as is.
Second, you cannot use PLR to publish a book on Kindle. This is a violation of their terms of service. However, you can use the PLR material as a starting point and build your book around it.
Want a book that’s all you without having to do the work? Hire a ghostwriter.
These professionals (I am one!) will work with you to create a book that is uniquely yours, and in the end, you’ll have a well-written book with your name on it, all without typing a word.
Good ghostwriting isn’t inexpensive. And it’s not a completely hands-off process. If you are looking for cheap and easy, a book isn’t a good option for you. However, with an experienced professional ghostwriter, you end up with a well-written book that tells your audience, “I know what I’m talking about.”
Having a published book on your resume can work wonders for your business growth. It will bring you clients AND expand your audience reach. It might even attract some press, especially if you market right.
But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book written! You won’t regret it.