You know you need to do it. You’ve had it on your to-do list for years. Your coach has told you repeatedly that this is the year you must get your book in print.
And yet nothing.
It’s not that you don’t recognize the benefits or that you don’t want to have a published book on your resume. You struggle with it, and probably for the same reasons that many others resist publication.
You don’t have time
Here’s a biggie. Everyone is busy. We all get that. But that’s not a good excuse when it comes to growing your business.
Rather than lamenting your lack of time, you should be prioritizing your day to accommodate the important things, like writing your book. You need to overcome your own objections! Maybe that means getting up 30 minutes earlier for a focused (if short) writing stint every morning, or turning off the television after dinner so you can write, or even setting aside several hours each Sunday morning until your book is done.
The point is, you must make this a priority. Block out the time in your calendar, and treat that time as sacred. Pretend it’s an appointment with your most important client, and do not allow anything to get in the way of keeping it.
You can’t write
Many people claim they cannot write, yet there are hundreds of posts when you look at their blogs. So what it means when someone says they can’t write is that they don’t like to.
Luckily, you have plenty of options for overcoming this particular hurdle. Hire a ghostwriter. Start with PLR. Repurpose your blog posts into a book (we offer a mini-course on repurposing your existing content).
And if all else fails, speak. Use software such as Dragon Naturally Speaking; or record using your favorite MP3 app and then have it transcribed.
You can’t organize a long project like a book
Ok, so you’re great with blog posts, and you don’t mind writing them, but the thought of writing an entire book makes you stare at your blank screen like a deer caught in the headlights of an oncoming car. You can even write your book one blog at a time (Nina Amir wrote an excellent book on this topic).
First, if you can write a blog post, you can write an entire series of books. The process is all the same, after all. It’s just putting words into sentences, sentences into paragraphs, and so on. Sometimes, overcoming is just changing your perspective.
But if you feel you can’t manage a long project, then an outline will be your best friend. Start with a broad overview of your project, and then break it down into sections, then chapters. Make notes about what you’ll cover in each, and then it’s just a matter of filling in the blanks.
There are dozens of reasons to write a book. It’s essential for establishing your expertise, for growing your audience, and for solidifying your message. But none of that will happen if you don’t overcome your mindset issues and write it. So it’s time to get beyond your hurdles and get your book done.